Case Study: Musgrave improves grocery home delivery efficiency with SmartRoutes

How Musgraves’ grocery home delivery service improved by implementing SmartRoutes

Musgrave, a leading Irish food retail and wholesale company, faced challenges with its grocery home delivery service across ten SuperValu stores. Without a dedicated driver app, the company lacked control and visibility over its operations, relying on manual, time-consuming route planning based on driver discussion and local knowledge. This process made it difficult to guarantee deliveries within customer-chosen time windows.

By implementing SmartRoutes' route planning software and driver mobile app, the solution automated planning and provided real-time tracking. This gave Musgrave oversight of its fleet and allowed for automatic customer notifications. The results were significant, saving 1-1.5 hours per store daily, reducing fuel consumption by 12%, and increasing delivery capacity by 15%, all while greatly improving the customer experience and Net Promoter Score.

Musgrave

Caroline Walsh

Head of Digital Product