Case Study: Le Patissier streamlines home delivery routing and cuts customer queries with SmartRoutes

Home delivery routing can be expensive for small businesses and the potential for missed deliveries and unhappy customers is high

Le Patissier, an award-winning Dublin patisserie, faced a critical logistics challenge after the COVID-19 pandemic decimated its wholesale business, forcing a rapid pivot to home delivery. Using Google Maps and another routing solution led to inefficient routes, wrong addresses, and an overwhelming amount of time spent on manual planning and customer queries. They turned to the vendor, SmartRoutes, and its delivery route planner to find a solution.

SmartRoutes provided an automated routing solution that integrated with the patisserie's online store, saving several hours of manual work each day. The platform's live tracking and automated ETA emails reduced customer delivery queries by nearly 80%. By optimizing routes, SmartRoutes allowed Le Patissier to maximize deliveries per van, avoid hiring additional staff, and scale their operations flexibly, ultimately improving delivery accuracy and customer satisfaction.

Le Patissier