Case Study: Brady Family Ham achieves efficient nationwide Christmas deliveries with SmartRoutes

Food delivery logistics are critical in successfully planning getting food direct to people's houses or businesses

Brady Family Ham, a long-established Irish food producer, faced unprecedented logistical challenges delivering perishable hams and turkeys directly to consumers during the 2020 holiday season. A massive surge in online orders strained their ability to guarantee successful, temperature-controlled deliveries and ensure an excellent customer experience on their first major direct-to-consumer venture. They turned to the vendor, SmartRoutes, for a solution using its delivery route planning service.

The solution from SmartRoutes centered on its route optimization platform. Brady Family Ham used it to automatically create efficient delivery routes from a customer spreadsheet, manage territories based on driver knowledge, provide drivers with dispatch notes, and send customers advance delivery notifications. The built-in GPS tracking in the SmartRoutes Driver App provided live vehicle locations. This resulted in the successful completion of a significant volume of nationwide deliveries, with easy planning for staff, minimized failed deliveries, and entirely positive customer feedback.

Brady Family Ham