Case Study: Love Linen boosts email sales and automations with SmartrMail

I Love Linen - Customer Case Study

I Love Linen, a large Australian online retailer of linen and homeware, faced significant challenges with their previous email marketing provider. Using Mailchimp on the Neto platform, they were unable to set up crucial automated email flows like abandoned cart recovery due to a lack of native integration, and managing subscribers was difficult. They also needed more responsive, local support than their previous provider could offer.

SmartrMail provided a native integration with Neto, immediately allowing I Love Linen to utilize customer data to create targeted automated campaigns like abandoned cart emails and welcome series. The local Australian support team offered quick, live assistance with both technical issues and strategic advice on campaigns. As a result, email now drives 28% of all sales, with their abandoned cart automation generating $14 per email sent and achieving high engagement rates.

I Love Linen