Case Study: BrightEyes achieves 39x ROI and $376K in email sales with SmartrMail

How SmartrMail Transformed BrightEyes' Email Marketing

BrightEyes, a leading Australian eyewear retailer with around 23 physical stores, needed a more capable email marketing solution than Mailchimp could provide. The team also faced pressure from competitors pushing them toward other platforms, while BrightEyes wanted a cost-effective way to better communicate with existing and past customers using tools like abandoned cart emails, post-purchase emails, and personalised product recommendations from SmartrMail.

With SmartrMail, BrightEyes migrated smoothly with help from in-house email experts and upgraded key automated flows through the Pro Setup Offer. SmartrMail helped lift post-purchase revenue per email from $16.50 to $18.50, contributed to a 44.2% year-over-year increase in email-attributed revenue, and generated $376K in email sales over the past year on just $9,600 of spend, delivering a 39x ROI. The brand also saw a 12% increase in revenue per order, a 63% rise in open rates, a 27% improvement in click rates, and over 14,000 new subscribers year over year.

BrightEyes

Luke Small

ICT Manager