Case Study: Bearings Express achieves automated email marketing and increased repeat purchases with SmartrMail

How SmartrMail Helps Bearings Express Automate their Email Marketing

Bearings Express is a fully independent, Australian-owned retailer and distributor of bearings and automotive parts that grew from a single store into a major online retailer. To scale ecommerce growth and avoid manual outreach, they needed automated, data-driven email marketing; Bearings Express installed SmartrMail (natively integrated with their Neto store) to leverage sales and customer data for segmentation and automation.

SmartrMail supplied pre-built templates, audience segments and automated campaigns — including a replenishment series that reminds customers to repurchase parts every two years — alongside regular newsletters to maintain relationships. The result was increased sales and repeat purchases, better customer engagement and dialogue, and the ability to recover unengaged customers through targeted segments, all driven by SmartrMail’s automations.

Bearings Express

Tracie Rendell

Director