Case Study: Purple Turtle Toys achieves $150K+ in additional sales with SmartrMail

How Purple Turtle Toys Boosted Their Sales by Over $150k Using Automated Email Marketing

Melbourne-based Purple Turtle Toys, a 12-year BigCommerce toy retailer, faced a stretched two-person marketing team and needed a way to automate email marketing while delivering personalized product recommendations. They selected SmartrMail’s BigCommerce app to handle customer segmentation and individualization based on browsing behavior, purchase history, and email engagement.

SmartrMail automatically sent weekly personalized product-recommendation emails and triggered abandoned-cart recovery messages, freeing the team to focus on content and promotions. The SmartrMail solution generated an additional $150,000 in sales, recovered over 50% of abandoned-cart sales in five months, and delivered a 6.8% click-through rate, 20.3% open rate, and a 14,368% ROI.

Purple Turtle Toys