Case Study: Papersky Store achieves 1245% return on email marketing with SmartrMail

How Papersky Store Achieved a 1245% Return on Email Marketing

Papersky Store, a Japan‑based ecommerce retailer and companion to a travel magazine, struggled to send timely, relevant emails while juggling product development and community clubs. To reach customers with tailored product suggestions without hiring extra staff, Papersky Store turned to SmartrMail’s personalized product emails for Shopify to automate and simplify email marketing.

SmartrMail automatically pulls products from Shopify and sends personalized recommendation emails (six items every two weeks) based on past purchases, browsing and clicks, removing manual segmentation and design work. As a result, Papersky Store achieved a 1245% return on email marketing, with a 36.2% unique open rate and a 5.5% click‑through rate, and the solution paid for itself during the trial.

Papersky Store