Case Study: Honua Hawaiian Skincare achieves a 924% ROI and simplified email marketing with SmartrMail

How Honua Hawaiian Skincare Simplified Their Email Marketing and Boosted Sales

Honua Hawaiian Skincare, a small ecommerce brand sharing traditional Hawaiian botanicals, was a self-described novice at email marketing and needed a solution that let them run welcome emails, abandoned cart follow-ups, segmentation, and product recommendations without outsourcing. They chose SmartrMail, installing the SmartrMail app on their Shopify store to keep control in-house while accessing advanced, easy-to-use email features.

SmartrMail provided a tailored setup—designing email templates, configuring abandoned cart automations, adding a pop-up to capture emails, and offering a customer success consultation—plus a simple analytics dashboard. The results were immediate: higher open and click-through rates, more sales from email campaigns, and a measured 924% return on investment with SmartrMail.

Honua Hawaiian Skincare