Case Study: Ivey Homes boosts sales efficiency and ROI with SmartRent Self-Guided Tours

Ivey Homes Improving Productivity and Sales Objectives with Self-Guided Tours

Ivey Homes, a home builder serving the Augusta River Region and parts of South Carolina, needed a way to maintain business continuity during the COVID-19 pandemic when its model-home showings were limited to by-appointment-only. This reduced showing hours and sales opportunities and made it harder for the team to stay flexible for customers and realtors. SmartRent’s Self-Guided Tours (SGT) helped address this challenge.

SmartRent implemented Self-Guided Tours so Ivey Homes could offer safe, socially distanced, after-hours access to model homes and new builds. The solution delivered an average of 24 tours per month and produced a 103% ROI, including one self-guided-tour-driven sale of a property valued at about $280,000. SmartRent also enabled Ivey Homes to move touring hardware as inventory changed, improving efficiency, follow-up, and buyer experience.

Ivey Homes

Caroline Ashe

Sales & Marketing Director