Case Study: Tipico improves recruiting quality and candidate experience with SmartRecruiters

Tipico saves money and hires better talent in 33 countries with SmartRecruiters

Tipico, a global sports betting and casino company, faced challenges in standardizing its decentralized recruitment process and promoting its employer brand with its legacy application tracking system. The system lacked metrics, visibility, and collaboration, which hindered the candidate experience and the company's ability to consistently attract high-quality talent. This led them to seek a new solution from the vendor SmartRecruiters.

By implementing the SmartRecruiters applicant tracking system, Tipico gained the ability to create a branded career page and seamlessly integrate social media for targeting passive candidates. The platform fostered better collaboration among hiring managers and provided centralized tracking. As a result, Tipico saw applications come in more quickly after posting roles, achieved higher quality hires, improved the candidate experience, and reduced reliance on external recruiters, leading to significant cost savings.

Tipico