Case Study: PACCOR achieves a mature, data‑driven recruiting ecosystem in under one year with SmartRecruiters

PACCOR Builds Mature Recruiting Ecosystem in Less Than One Year

PACCOR, a global packaging company (4,000 employees across 24 locations) that became part of the Faerch Group, faced a fragmented hiring function after growth through acquisition: when Marcel Rütten joined in 2020 there was no ATS, careers page, or standardized hiring guidelines across countries. The lack of infrastructure and varying local practices made it difficult to recruit consistently and measure performance.

PACCOR implemented SmartRecruiters, launched a careers page, completed a Hiring Success assessment, held country workshops, and introduced a talent-acquisition heat map and company-wide recruiting guidelines. In under a year they trained 100 hiring managers and 40 recruiters, modernized recruiting from scratch, managed 12,000 applicants per year, filled 67% of positions on time, and gained transparent, data-driven hiring and an improved candidate experience.

PACCOR

Marcel Rütten

Global Director of Talent Acquisition & Employer Branding