Case Study: Informa measures sustainability campaign impact with SmartRecruiters

Informa measures sustainability impact with SmartRecruiters as 50% of hires cite it as a key factor

Informa PLC, a global events and knowledge group, sought to upgrade its fragmented talent acquisition processes and measure the effectiveness of its corporate sustainability program in attracting candidates. They partnered with the vendor SmartRecruiters to implement its talent acquisition platform, aiming to create a more consistent candidate experience while capturing data to prove the impact of their sustainability messaging.

The solution implemented by SmartRecruiters involved creating specialized candidate screening questions to gauge interest in Informa's sustainability initiatives. This allowed Informa to collect real-time data at scale. Results showed that 50% of hires said sustainability greatly influenced their decision to join, and the data identified gaps in awareness, informing their communication strategy. SmartRecruiters provided the unified system to measure impact and improve candidate engagement holistically.

Informa PLC