Case Study: Indigo streamlines decentralized recruiting and improves candidate experience with SmartRecruiters

Indigo fulfills holiday hiring goals two weeks early with SmartRecruiters

Indigo, Canada's largest specialty book and gift retailer, faced challenges with its decentralized hiring model and a legacy applicant tracking system that was costly to upgrade and provided a poor candidate experience. To support hiring 4,000 new employees annually, the company needed a modern, scalable solution and chose the SmartRecruiters talent acquisition platform.

By implementing SmartRecruiters, Indigo streamlined its recruiting with an easy-to-use platform featuring built-in integrations and collaborative tools for store managers. This resulted in a vastly improved candidate experience and significant measurable impact: 44% of candidates who saw a job posting clicked on it, and 88% of those applicants completed the process. This allowed Indigo to meet its seasonal hiring goals two weeks early, while an internal survey showed that 99% of new hires would refer others to work there.

Indigo