Case Study: Aspen Skiing Company achieves 104% increase in candidate volume and 24% reduction in recruitment spend with SmartRecruiters

How SmartRecruiters Helped Aspen Skiing Company Find More Candidates at Lower Cost

Aspen Skiing Company, a 4,500‑employee operator of four mountain resorts, hotels and events in Aspen, Colorado, faced fragmented, paper‑based hiring across five hard‑to‑find careers sites. High-volume seasonal roles and hard-to-fill supervisory and professional positions—made more difficult by a high cost of living—left candidate and hiring-team experiences inconsistent, so ASC chose to modernize its TA function and selected SmartRecruiters.

Implementing SmartRecruiters centralized the careers site, standardized workflows, enabled automated candidate‑job matching, self‑service profiles and communication preferences, and added CRM and analytics. In the first year applicant volume rose 104%, recruitment marketing spend dropped 24%, core TA processes were fully automated, and internal mobility and hiring speed improved, delivering a more efficient, lower‑cost recruiting operation.

Aspen Skiing Company

Caleb Sample

Head of TA for Global Brands