Case Study: Doka Group achieves rapid 70‑country hiring rollout and improved candidate experience with SmartRecruiters

How one small core team deployed advanced recruiting technology across 70 countries worldwide

Doka, a global leader in formwork with about 6,700 employees across 160 offices in 70 countries, runs a decentralized hiring model with recruiters around the world. The company struggled with an outdated, mobile‑unfriendly application process that caused long apply times and high abandonment (around 40% at HQ), plus limited transparency and poor collaboration among dispersed hiring teams.

After evaluating 31 talent‑acquisition suites, Doka chose SmartRecruiters in 2016 and deployed it worldwide using a three‑person core team through workshops, standardized processes, and localized rollouts. The new platform delivered faster, mobile‑friendly applications and positive candidate feedback, improved reporting and analytics, and much better cross‑region collaboration and candidate sharing — with ongoing enhancements using marketplace tools like video interviewing and offer management.

Doka Group

Magdalena Sigl

HR Business Partner