Case Study: KinCare achieves faster hiring and a 60% reduction in candidate drop‑offs with SmartRecruiters

How KinCare Cares for the Candidate Experience with SmartRecruiters

KinCare is an Australian in-home aged care provider that must meet strict pre-hire requirements (police checks, CPR, driver’s licence, proof of insurance) while competing for talent who often lack home computers. Their legacy ATS created heavy administrative work, limited communication to phone/email, slowed hiring and caused high candidate drop-off, putting growth at risk.

By switching to SmartRecruiters—adding SMS communications, digital signing, integrated checks, automated scheduling and channel attribution—KinCare sped up and simplified hiring. Time-to-fill fell from 40 to 18 days, application time dropped from ~17 minutes to 3–5 minutes, candidate drop-off declined 60%, niche job boards now deliver ~10% of hires, employee satisfaction with recruitment exceeded 90%, and recruiter productivity and ROI improved while total cost of ownership decreased.

KinCare

Ben Rynja

Head of Talent Acquisition