Case Study: Informa PLC achieves measurable sustainability-driven hiring insights with SmartRecruiters

How Informa uses SmartRecruiters to Measure Sustainability Campaign Success

Informa, a global events, digital services and academic knowledge group, launched a five-year FasterForward sustainability plan but had fragmented talent‑acquisition systems and little hard data on whether sustainability influenced candidates. The company needed a consistent candidate experience and measurable insights into how sustainability messaging affected attraction and hiring decisions.

Partnering with SmartRecruiters, Informa added standardized screening questions and used real‑time reporting to capture candidate responses—5,500 answered in the first ten weeks (later 140,000 total). Results showed 50% of hires were greatly influenced by sustainability, 27% of applicants didn’t know about the program, and the data helped refine messaging, centralize hiring processes, and provide leadership with actionable evidence.

Informa PLC

Ben Wielgus

Head of Sustainability