Case Study: Equinox achieves decentralized, scalable hiring and 45% more career site traffic with SmartRecruiters

Hiring The Best Personal Trainers For Every Fitness Club

Equinox, a luxury fitness and lifestyle company with 80+ clubs across the US, Canada, and Europe, faced the challenge of scaling a decentralized hiring model while preserving a consistent employer brand and strong candidate experience. With 20 recruiters, 300+ hiring managers, and no centralized application record, the company needed a user-friendly, mobile-first solution that empowered local managers without creating compliance gaps or bottlenecks.

Equinox partnered with SmartRecruiters and used a phased "World Tour" rollout to deploy a centralized, branded talent-acquisition suite with mobile collaboration tools and scorecards. The implementation created a single digital record for all applications, drove massive adoption (600+ users), increased career-site traffic by 45%, improved hire volume (9% growth and a 20% headcount increase), and boosted applicant engagement—80% of candidates who click to apply complete an average 7-minute application.

Equinox

Yannik Riveti

Sr. Manager, Recruiting