Case Study: Frasers Group achieves 20,000 hires and 40% increase in candidate volume with SmartRecruiters

Frasers Streamlines High-Volume Hiring with Automation in SmartRecruiters

Frasers Group, a global retail portfolio with some 30,000 employees and brands like Sports Direct and House of Fraser, faced a legacy ATS that no longer supported its need for agile, candidate-focused hiring across numerous business lines and countries. The 2005 system lacked analytics, integrations and automation, making high-volume seasonal hiring slow and inefficient.

Frasers implemented SmartRecruiters in 2021, integrating it with their HRIS and rolling out automation (templated job profiles, branded messaging, calendar sync), CV capture and SmartAssistant matching to prioritize fit. The result: a record 20,000 hires in 12 months, a 40% rise in candidate volume and an average time-to-hire of 18 days, while enabling ongoing talent‑community engagement through SmartCRM.

Frasers Group

Adam Reynolds

Head of Talent