Case Study: Doka Group builds global recruiting expertise and boosts hiring velocity 10% with SmartRecruiters

Doka Builds Global Recruiting Expertise with SmartRecruiters Product Training

Doka, a global construction supplier with 6,800 employees and more than 160 offices, faced inconsistent, decentralized hiring practices: only four full-time recruiters supported 80 local HR managers who handled recruiting alongside other duties, often relying on email and shared drives. The company needed a way to standardize processes, ensure compliance across countries, and build recruiting expertise without expanding its recruiter headcount.

Doka implemented SmartRecruiters in 2017 and paired the platform with a structured training program—30-minute onboarding for hiring managers, six-hour modules for HR generalists, and quarterly product briefings with demos, quizzes, and best-practice sessions—to create a global recruiting community. The approach improved hiring consistency and capability, delivering a 10% year-over-year increase in hiring velocity, ongoing training for 80 HR managers and 4 recruiters, 100+ people trained annually, and the ability to support hiring more than 700 employees and interns per year.

Doka Group

Magdalena Sigl

HR Business Partner