Case Study: CityFibre achieves greater diversity hiring with SmartRecruiters

CityFibre increases female hires 34% with SmartRecruiters

CityFibre, a major UK telecommunications company, faced significant diversity and inclusion challenges in its hiring due to rapid growth and an inability to track demographic data in a GDPR-compliant way with its legacy system. The company needed to improve gender and ethnic diversity but lacked visibility into how diverse candidates progressed through the hiring process or any way to measure performance against its DEI targets. They turned to the vendor SmartRecruiters for a modern ATS solution.

SmartRecruiters provided tools including its Report Builder to create custom DEI reports by separating sensitive demographic data from individual applications for secure, aggregate analysis. The platform's scorecard feature also enabled consistent, quantitative candidate assessments completed in isolation to help filter out unconscious bias. As a direct result, CityFibre increased female hires by 34%, increased ethnically underrepresented hires by 21%, and specifically increased female quality assurance engineering hires by 50%, while winning a key employer award for the second consecutive year.

CityFibre