Case Study: Axel Springer achieves 38% faster hiring feedback and streamlined integrations with SmartRecruiters

Axel Springer Improves Efficiency with SmartRecruiters Integrations

Axel Springer National Media & Tech, a 600‑employee division of Axel Springer SE that supports brands like BILD and WELT, needed to modernize its centralized recruiting for about 30 subsidiaries. The talent acquisition team sought a system that would engage hiring managers, centralize hiring communications, reduce manual admin, and integrate with SAP HCM, workers’ union processes, SSO, Tableau and GDPR‑compliant data handling.

They implemented SmartRecruiters with middleware integrations to SAP HCM, Active Directory SSO, union notification workflows, Tableau reporting, and automated data retention. The result: streamlined collaborative hiring, 38% faster manager feedback, a major drop in administrative work, four integrations completed (with more planned), five additional Axel Springer companies onboarded, and stronger talent‑pool management via SmartCRM.

Axel Springer

Claudia Model

Manager, Talent Attraction, National Media & Tech