Case Study: Anglo American expands job access for offline candidates with SmartRecruiters

Anglo American processes 12,500 applications in 1 hour with SmartRecruiters

Anglo American, a global mining company, faced a significant recruiting challenge in South Africa where a large pool of potential candidates lacked internet and email access, forcing a reliance on processing 15,000 to 20,000 paper resumes per week. This system was inefficient for recruiters and created cost, visibility, and safety burdens for applicants. To address this, the company partnered with vendor SmartRecruiters to find a technological solution.

SmartRecruiters implemented a USSD text-based application system that allowed candidates to apply and check status 24/7 from any basic mobile phone, auto-creating profiles in the SmartRecruiters ATS. This solution proved highly scalable, seamlessly processing a surge of 12,500 applications in one hour during an unexpected test. In the first six months, 26,000 applicants used the platform, reducing application processing time from weeks to under a minute and greatly improving access and safety for job seekers.

Anglo American