Case Study: Verathon achieves clearer product development decisions with SmartOrg Portfolio Navigator

Verathon lowers device prices to boost disposable accessory sales with SmartOrg

Verathon Inc., a medical device company, faced significant uncertainty in its product development process, including inconsistent sales forecasts and difficulty prioritizing resources. To address this challenge, they partnered with SmartOrg and implemented its Portfolio Navigator software to improve decision-making and focus development efforts.

SmartOrg's solution provided tools to model uncertainties and run "what if" analyses, which helped Verathon quickly identify the factors with the greatest impact on profit. This led to a key strategic shift in one project, where the team lowered the device's list price to drive demand for more profitable disposable accessories. The results included aligned decision-making across the organization and rationalized sales forecasts.

Verathon