Case Study: Inspire Pharmaceuticals improves decision making with SmartOrg Portfolio Navigator

Inspire Pharmaceuticals makes a stalled decision in weeks with SmartOrg

Inspire Pharmaceuticals, a biopharmaceutical company, faced challenges in formalizing its project and portfolio decision-making as it matured. The company needed a better method to advance or terminate projects and to compare internal R&D projects with uncertain business-development opportunities. SmartOrg provided a solution using its value-based management consulting and Portfolio Navigator software.

SmartOrg worked with Inspire to develop a value-based management process, creating analytic templates and "value maps" to model key parameters and uncertainties. This enabled decision-makers to interact with the data and quickly see impacts on value. A major result was resolving a stalled, two-year licensing decision in weeks by transparently modeling intellectual property risks, allowing the company to accept the risks and move forward. SmartOrg's solution improved decision speed and quality while increasing the understanding of uncertainty's impact on value.

Inspire Pharmaceuticals