Case Study: Turun Sanomat sharpens newsroom strategy with smartocto Decisions

Turun Sanomat sharpens newsroom strategy with Smartocto for 2 million monthly visitors

Turun Sanomat, a leading regional newspaper in Southwest Finland, faced the challenge of being overwhelmed by data-heavy analytics from their vendor, smartocto. Their team found it difficult to translate numerous charts and reports into actionable insights to improve article quality and strategy, despite having a solid grasp of their audience's user needs.

The solution was provided by smartocto through a pilot of their new AI-powered newsroom assistant, smartocto Decisions. This tool interprets data and provides clear recommendations, helping the editorial team run tests and shape their long-term strategy. The measurable impact was a sharper, more actionable approach to content, with the team reporting that the weekly summaries and notifications were invaluable for cutting through noise and focusing on what matters.

Turun Sanomat