Case Study: Turun Sanomat improves editorial workflow and audience focus with smartocto's User Needs Labs

Turun Sanomat reaches 2 million monthly visitors with Smartocto

Turun Sanomat, a leading regional Finnish news website, faced challenges in transforming its editorial workflow to better align content with audience needs. The newsroom struggled to implement the User Needs Model methodology and reach a consensus on why articles performed well. They sought assistance from the vendor, Smartocto, and participated in its User Needs Labs program to help guide this change.

Smartocto facilitated a solution by connecting Turun Sanomat with a network of other European media organizations through its User Needs Labs. This allowed the customer's team to exchange experiences and adopt successful ideas from peers, which proved more valuable than extra training. As a result, the newsroom gained more focus, produced headlines that better matched story intentions, and saw that articles written with readers' needs in mind performed well, though no specific metrics were provided.

Turun Sanomat