Case Study: Ringier Media International boosts engagement with Smartocto user needs analysis

Ringier Media International lifts loyalty with Smartocto’s user-needs analysis across 16,021 articles

Ringier Media International partnered with the analytics vendor Smartocto to investigate whether articles written with a clear user-needs focus would lead to better audience performance compared to non-focused content.

Smartocto conducted a large-scale analysis of over 16,000 articles using its user needs methodology. The results showed that user-needs focused articles consistently outperformed others, achieving significantly higher loyalty scores, deeper reader engagement, and increased recirculation, proving the value of an audience-centric approach for Smartocto's customer.

Ringier Media International