Case Study: PA Media achieves real-time newsroom insights with smartocto

PA Media boosts newsroom insights with Smartocto as users rise to 60

PA Media, a major UK and Ireland news agency, faced the challenge of analyzing its content performance without a direct audience platform. Traditional analytics were insufficient, leaving them with an incomplete view of how their stories were used by client newsrooms. To gain actionable, real-time insights into their content's value and usage, they partnered with analytics vendor smartocto.

smartocto implemented a solution that integrated PA Media's internal platforms, providing a unified view of story performance. This enabled real-time notifications and dashboards that informed editorial decisions. As a result, PA Media could quickly identify and promote high-performing content, while also using smartocto's quadrant model to reduce effort on chronically underperforming articles, such as rugby league injury reports. The vendor's tools became deeply ingrained in the newsroom, leading to more data-driven and efficient editorial processes.

PA Media