Case Study: Omroep Brabant grows reach and story performance with smartocto

Omroep Brabant boosts story performance by 10-20% with smartocto

Omroep Brabant, the largest regional broadcaster in The Netherlands, sought a more data-driven approach to increase its online reach and better serve its audience. To achieve this growth and understand what content resonated, they needed better insights into story performance, engagement, and loyalty than their previous analytics platform provided. They turned to the vendor Smartocto for its real-time analytics and insights.

The solution from Smartocto provided real-time performance data and notifications integrated into the newsroom workflow, including the Tentacles feature for A/B testing headlines. This allowed journalists to validate their choices and optimize content with minimal extra effort. As a result, Omroep Brabant expects a 10-20% increase in article performance and can now focus on creating high-impact content that aligns with their audience's interests, directly measuring how readers interact with their stories.

Omroep Brabant