Case Study: Omroep Brabant boosts engagement and editorial focus with Smartocto

Omroep Brabant boosts article click-through rates by 20% with Smartocto

Omroep Brabant, a Dutch regional news broadcaster, sought to improve audience engagement and content performance. They partnered with the vendor Smartocto to implement its analytics tools and apply a "user needs" editorial model to their strategy.

The solution from Smartocto involved integrating its analytics to test headlines and using its model to inspire new content angles. This led to Omroep Brabant's average content performance index (CPI) rising above average after a period of decline. Articles with tested headlines saw a 20% higher click-through rate, and the approach fostered greater audience loyalty.

Omroep Brabant