Case Study: DPG Media co-develops news analytics innovations with smartocto

DPG Media co-develops news analytics with Smartocto across 30+ editorial teams

The customer, DPG Media, partnered with the vendor smartocto to co-develop advanced analytics features for its editorial teams. They sought to better understand article performance and support data-driven decision-making in their newsrooms.

smartocto implemented a collaborative development process, working directly with DPG to design and build tailored features like smartocto goals, scroll depth analysis, and A/B photo testing. This co-development allowed DPG to directly influence the product, resulting in a tool optimized for their unique operational needs and ensuring the platform's features were both relevant and scalable for the entire journalism industry.

Dpg Media