Case Study: Daraj streamlines newsroom data reporting with Smartocto Insights

Daraj - Customer Case Study

Daraj, an independent digital media platform in Beirut, Lebanon, wanted to automate its data collection and reporting so its data analyst and journalist, Charbel Khoury, could spend less time gathering and cleaning data and more time analyzing it. The team also needed a better way to calculate KPIs for writers and articles, and to understand which metrics were actually useful beyond basic article reads.

Using Smartocto Insights, Daraj set up automated daily, weekly, and missed-opportunity reports, along with CPI-based reporting to identify top-performing topics, articles, and authors. Smartocto helped the newsroom quickly spot trending topics, surface underused evergreen content for republication, and better plan future coverage, while making reporting more efficient and easier to understand.

Daraj

Charbel khoury

Data Analyst