Case Study: Dagblad van het Noorden drives subscriptions with Smartocto

Dagblad van het Noorden boosts subscriptions with Smartocto after a 2-day double murder news experiment

The customer, Dagblad van het Noorden, a regional Dutch newspaper, faced a challenge during its coverage of a major breaking news event. Although publishing numerous articles about a double murder, the newsroom's data from vendor Smartocto showed that readers were only briefly skimming the content, indicating they were struggling to find the comprehensive information they sought.

The solution implemented using Smartocto's analytics was the creation of a free-to-access "Help me" summary article that guided readers through all previous coverage. This approach directly addressed user needs and normalized reader attention time. For the vendor Smartocto, the case study highlights that this data-led strategy also resulted in a significant and positive increase in new subscriptions for the newspaper.

Dagblad van het Noorden