Case Study: Chemistry World boosts engagement with Smartocto

Chemistry World boosts new visits with Smartocto

Chemistry World, a publication focused on chemistry news, faced the challenge of distinguishing its content in a media landscape dominated by social media and mainstream competitors. They partnered with the vendor Smartocto and utilized its Insights feature and user needs methodology to better understand what their niche audience valued and expected.

The solution implemented by Smartocto involved tagging articles by user need, which revealed a requirement for more emotionally-driven and action-oriented content. This data-driven approach allowed Chemistry World to commission targeted articles, such as a Nobel Prize bingo card, which resulted in a measurable bump in new visits and increased engagement. Smartocto provided the analytical tools that enabled the publication to sharpen its focus and deliver unique value to its readers.

Chemistry World