Case Study: Blog Preston boosts audience engagement with Smartocto

Blog Preston boosts community engagement with Smartocto for 140,000 readers

Blog Preston, a community-focused local news source in Preston, UK, faced challenges in understanding true audience engagement. Using only Google Analytics and social media insights, their data was fragmented and lacked depth, making it difficult to demonstrate impact and strategically plan content. They turned to Smartocto and its Content Performance Indicator (CPI) metric for a more holistic view.

By implementing Smartocto's CPI, Blog Preston gained a tool to monitor daily performance, curate newsletters, and guide content strategy. The results included more effective social media re-posts, a longer shelf life for high-performing stories, and an upward trajectory in overall audience growth. Smartocto's solution enabled them to identify what content truly resonated, directly supporting their mission and new membership program.

Blog Preston