Case Study: The Ziba Hotel & Spa boosts qualified website traffic and quote requests with Smartness Smartconnect

The Ziba Hotel & Spa - Customer Case Study

The Ziba Hotel & Spa, a boutique hotel in Italy, wanted to become a leading wellness destination and reduce its reliance on online travel agencies, which accounted for 50% of its bookings. Its previous Google Ads campaigns delivered an inconsistent return on investment. The hotel partnered with Smartness and its Smartconnect service to build a stronger brand and improve direct bookings.

Using Smartness, the hotel implemented a targeted email marketing strategy with personalized offers. This approach yielded significant results, including a 55% open rate and a 14% click-through rate. The very first campaign generated 119 website visits and increased quote requests without any additional advertising spend, saving the hotel over €100 in potential ad costs.

The Ziba Hotel & Spa