Case Study: Tankara Suite boosts revenue with Smartness Smartpricing

Tankara Suite - Customer Case Study

Tankara Suite, a property in Rome with 12 rooms and apartments, faced the challenge of a manual, static pricing strategy that maximized occupancy but left revenue stagnant. They were undervaluing their property and struggling to manage increasing complexity as their business grew. They turned to Smartness and adopted its Smartpricing service to implement a dynamic pricing model.

By using Smartness's Smartpricing, the property was able to automatically set rates based on market fluctuations. This solution led to impressive results, including a 54% increase in revenue, a 15% rise in occupancy, and a 34% improvement in ADR. The vendor's tool also saved the owner significant time, allowing them to focus on other aspects of their business while confidently leveraging data-driven prices.