Case Study: MOD 05 Bike Hotel boosts direct bookings with Smartness Smartconnect

MOD 05 Bike Hotel - Customer Case Study

MOD 05 Bike Hotel, a hotel in Italy specializing in services for cycling enthusiasts, sought to build a community around its new identity and shift its booking mix away from online travel agencies. To achieve this, the hotel needed to better engage its past guests with more targeted communication and clearly promote its unique offerings.

Using Smartconnect from Smartness, the hotel implemented a strategy of personalized communication. They reconnected with past guests who had an interest in outdoor activities, created targeted offers for specific customer segments, and developed informative content about local bike routes. This approach yielded highly successful campaign results, including a 29% click-through rate, and helped the hotel strengthen its brand and increase direct bookings.

MOD 05 Bike Hotel