Case Study: Masseria San Francesco boosts revenue and occupancy with Smartness Smartpricing

Masseria San Francesco - Customer Case Study

Masseria San Francesco, a luxury country estate in Italy, was using a time-consuming, manual method for pricing its 14 suites that was not aligned with the market. They sought a solution to implement dynamic pricing. This led them to the vendor, Smartness, and its product Smartpricing.

By implementing Smartness's Smartpricing tool, the property gained the ability to use real-time, data-driven dynamic pricing. This solution provided precise adjustments that increased competitiveness. The results were significant, including a 40% increase in revenue, a 25% rise in occupancy, and a 14% boost in ADR and RevPAR.

Masseria San Francesco