Case Study: Hotel Europe boosts revenue with Smartness and Otamiser

Hotel Europe - Customer Case Study

The customer, Hotel Europe, an independent hotel in Ostend, faced the challenge of manually managing its pricing strategy. With no dedicated system, this reactive process was time-consuming and resulted in lost revenue opportunities during peak demand and market shifts. They partnered with Smartness, using its Smartpricing dynamic pricing software, to find a technological solution.

Smartness, through its partner Otamiser, implemented a seamless solution where Smartpricing's AI calculated optimal rates using market data, which were then automatically published. This was complemented by Otamiser's proprietary algorithm to improve the hotel's online visibility. The results were rapid, including a 48% increase in revenue and a 6% rise in ADR, providing the hotel with significant growth and peace of mind.

Hotel Europe