Case Study: Garda Relais boosts direct bookings with Smartness Smartconnect

Garda Relais - Customer Case Study

Garda Relais, a B&B near Lake Garda, Italy, was successfully acquiring new customers but lacked a strategy for guest retention through email marketing. Their significant database of past guests was unused, and their bookings were heavily reliant on third-party online travel agencies, which reduced their profits. They partnered with Smartness and implemented its Smartconnect service to address this challenge and reactivate relationships with former guests.

Using Smartconnect, Garda Relais segmented its contacts and created personalized, automated email campaigns. This solution generated remarkable results for the B&B, including €34,929.74 in direct revenue from their newsletters. The campaigns achieved a 42% open rate, a 9-10% click-through rate, and an exceptional 9.7x return on investment. Smartness enabled them to transform their unused contacts into loyal, returning guests.

Garda Relais