Case Study: Birkenhof boosts revenue and saves time with Smartness Smartpricing

Birkenhof - Customer Case Study

Birkenhof, a property in Zell am Ziller, Austria with eight vacation units, faced the challenge of managing pricing manually for its highly seasonal business. The owner used a static Excel spreadsheet updated only once a year, which was ineffective for reacting to the increasingly volatile market, weather, and local events. To address this, they implemented the Smartpricing service from vendor Smartness.

By using Smartness's Smartpricing, the property's rates were automatically calculated in real-time based on market conditions, day of the week, and other dynamic factors. This solution saved the owner significant time on price management and enabled prices to be set up to 500 days in advance. The implementation resulted in an estimated 10% increase in revenue, as the algorithm confidently set prices higher than the owner would have manually, without deterring bookings.

Birkenhof