Case Study: Bio Natur Resort achieves 72% time savings with Smartpricing by Smartness

Bio Natur Resort - Customer Case Study

Bio Natur Resort, a German operator of sustainable hotels and resorts across 17 locations, faced significant challenges in managing dynamic pricing across its diverse portfolio. The mix of urban and nature-based properties attracted different guest types with unique booking patterns, making it difficult for standard tools to keep up. Their goal was to find a scalable solution from a vendor that could handle this complexity. They turned to Smartness and its Smartpricing service for a solution.

Smartness implemented its Smartpricing tool to create automated, differentiated pricing strategies. The solution involved clustering properties by type and guest segment, updating rates at a high frequency based on demand, and using competitive market analysis. This approach from Smartness delivered a 72% time saving in pricing management and enabled the resort to achieve up to 45% higher prices during peak demand periods, such as major trade fairs.

Bio Natur Resort