SmartMoving
18 Case Studies
A SmartMoving Case Study
Wildcat Movers, a moving company founded by Zane Ponsetti, faced challenges with inefficient operations and a lack of profitability as it scaled. The team was using a basic CRM and a separate spreadsheet for estimates, which created administrative bottlenecks and hindered growth. To support his vision of becoming a premium mover with a strict focus on net profit, Zane decided to invest in moving software from the vendor SmartMoving.
By implementing SmartMoving, Wildcat Movers consolidated its sales, operations, and reporting into a single hub. The software automated their estimating process and provided robust tools for tracking key performance indicators. This solution enabled the company to execute its profit-led strategy, focusing on premium rates and quality service. As a result, Wildcat Movers achieved 20% net profit margins on $2.7 million in revenue, with 40% of its business coming from repeat customers and referrals.