Case Study: DeVono Cresa achieves improved UX and higher conversions with Smartlook

Using Smartlook to Continually Improve CX at DeVono Cresa

DeVono Cresa, a leading commercial property firm in the London market, needed to quickly identify website bugs, understand why visitors convert (or don’t), and improve overall user experience. They turned to Smartlook for visual, immediate analytics—including heatmaps and session-level insights—primarily used by their Marketing team to uncover popular content, traffic sources, and UX issues.

Smartlook’s heatmaps, recordings, and trend reports helped DeVono Cresa pinpoint friction points, guide split tests, and prioritize on-site changes. As a result, DeVono Cresa saw measurable improvements in bounce rate, time on site, and pages per session, with Smartlook driving more optimal UX and conversion pathways across teams.

DeVono Cresa

Charlotte Waller

Digital Marketing Manager