Case Study: StoragePug saves 8 hours a week and reproduces bugs 10x faster with Smartlook

How Smartlook became a perfect alternative to Hotjar for StoragePug

StoragePug is a B2B technology company that provides self-storage businesses with a website platform called Insights, including Lead Manager and Unit Manager modules. As the company grew rapidly, it needed better visibility into user behavior, onboarding, feature adoption, and the rental process. After Hotjar no longer met its needs, StoragePug looked for a stronger alternative with funnels, custom events, session recordings, segmentation, and powerful APIs.

StoragePug chose Smartlook and implemented it with tracking code plus API-based custom events to monitor visits, log-ins, button clicks, and key user actions. With Smartlook, the team validated feature adoption, improved UI decisions, and helped customer success save at least 8 hours per week by filtering recordings to diagnose issues faster. Developers also reproduced bugs about 10x faster, making StoragePug more efficient and data-driven.

StoragePug

Ana Batista

Director of Design