Case Study: Disivo achieves 400% ROI and saves developer time with Smartlook

How events in Smartlook brought ROI 400%

Disivo, a SaaS tool that optimizes e‑commerce pricing, faced recurring support challenges: users reported workflows not working and the team couldn’t tell from logs (Sentry/internal logs) whether customers followed instructions or if issues were technical. To get clear user behavior insights, Disivo adopted Smartlook, using Smartlook’s events and session recordings to observe users in the app.

Disivo implemented Smartlook events tied to URLs and unique CSS selectors to filter recordings of business‑critical actions (exports, price fixes, strategy saves), allowing support and product teams to watch exactly what users did. Smartlook helped them discover users skipping approval steps, cut developer investigation time, and improve UX; Disivo reports roughly 300–400% ROI from saved developer hours, with even higher returns as support uses Smartlook more.

Disivo

Petr Blaha

Chief Executive Officer