Case Study: EliteDate cuts marketing costs by 12% and boosts registration conversions with Smartlook

How Elitedate made its marketing 12% cheaper with Smartlook

EliteDate, a relationship-matching website that screens users with detailed questionnaires, experienced a redesign that cut registration completion from 65% to 55%, effectively raising marketing costs by about 10%. To avoid lengthy trial-and-error fixes, EliteDate adopted Smartlook’s session replay and heatmap tools to inspect real user behavior.

Using Smartlook, the team watched a few recordings, quickly found that the city autocomplete and confusing field labels were blocking signups, and discovered mobile users were abandoning mandatory “about me” fields. They updated labels and error messages, simplified/moved questions, and deployed fixes within days—raising completion from 55% to 63%, then another 4% after mobile changes—making marketing 12% cheaper thanks to Smartlook.

EliteDate

Radek Novák

Founder